The Experience Economy: The Aftermath
- July 29, 2019
- Category: BooksBrandingRunning Your Business
Who knew what reading The Experience Economy and then interviewing co-author Joseph Pine would unleash? Jonathan and I had our first inkling when we hit the Transformation Economy section of the book, but talking with Joe literally blew our minds.
We. Could. Not. Stop. Talking. About. It.
Join us as we explore the journey from providing services to experiences to transformations (and how to rethink what you’re selling), the role of customization, creating truly memorable experiences and how work is theatre—even in an on-line authority business.
“If you’re like me and you want to charge for outcomes and not hours, then it’s incumbent..to try to be climbing up that progression.” –JS
“Even with transformation experiences, there should be some parts of those that are fun.” –RM
“We’ve been taught we have to take ourselves very seriously because we’re an expert and we’re becoming an authority on whatever it is so we must be formal and we have to do all those things. But really, it is theater.” –RM
“When you’re on stage it doesn’t matter if you’re in the performance or in pre or post. It all counts.” –JS
The Experience Economy: Work Is Theatre & Every Business A Stage