Making The Leap To Consulting

  • Category: MarketingRunning Your Business

What do you need to ease your leap into consulting—especially in those first couple of years? (If you’ve already crossed the chasm, this might be an episode to pass on to your pals still thinking about it.)

Jonathan and I give some lively and highly relevant stories and advice on how to hang out your first shingle:

How to build a financial and emotional runway from your current job to freelancing.

Using difficult or turbulent times to build a new business.

Starting with a niche—and fine-tuning it after your first year of consulting.

Getting clear on your best clients and the right conditions to deliver your best work.

How to learn the two most important skill sets to run your consulting business (and neither one is your technical prowess).

Quotables

“The issue that people wrestle with here is risk mitigation…what can I do to decrease this perception of risk?”—JS

“Everyone has a different risk tolerance for having money in the bank or not having money in the bank.”—RM

“To get someone on a mailing list…there needs to be a value proposition.”—JS

“Experimenting with a side hustle…gives you an opportunity to try out different audiences to see what space you play in best.”—RM