You’re back to work, ready to hit the gas on a brand spanking new year. Have you locked and loaded your strategy for 2023?
Jonathan and I talk dig into developing your strategy and using it to guide your tactics for the year:
When it’s time to develop a new strategy (or pivot from the old one).
How to use your strategy as a filtering system to evaluate and choose the right tactics.
Using themes to focus your activities for the year.
Punching through an income plateau with new strategy and tactics.
“It was like I had a team of people that just did what they were supposed to do.”—JS
“Your strategy is like a filtering system—there’s a gazillion things we can do in any moment but if we’re filtering through a strategy, we’re much more likely to be productive.”—RM
“Tactics without strategy is a disaster.”—JS
“You’ve got this litmus test of the strategy to say, okay, does this tactic align with my strategy?”—RM
“A strategy automatically has risk. If your strategy can’t fail, it’s not a strategy.”—JS
“What are your people working on? What are the buzzwords they’re using? What are the challenges that they’re facing?”—RM
“Part of my overall mission does point me to reaching people who are younger and younger. I even have a children’s book sketched out that illustrates the insanity of hourly billing.”—JS
“If you’ve been at an income plateau for a while, and nothing you do seems to punch through—that’s when you need a new theme for the year to shake up your tactics.”—RM