How To “Prove” Your Authority

Part of your job in building authority is to provide proof to your audience in small and big ways. You want your ideal clients and buyers to immediately get that you are the real deal.

Better still? When your clients and allies are talking you up.

Join us as Jonathan and I review what evidence of authority looks like, how to start building it and then ratcheting it up as your expertise deepens.

Quotables

“These signposts need to be difficult or everyone would have them and it wouldn’t be proof of anything.” –JS

“I like the idea of clients talking you up.” –RM

“It’s definitely a big deal to get big guests on your podcast.” –JS

“It’s not about vanity, it’s about literally these building blocks in your authority.” –RM