Just how easy (or hard) do you make it for you customers to work with you?
Finding the threads in your own material.
How to package your expertise in ways that will increase your impact and revenue.
Accepting risk (and charging for it).
Who can you help today?
Using your marketing to filter out bad fit clients and customers.
Are you being frugal or are you afraid?
Which ideas you should validate, which you shouldn’t, and how to do it if you’re going to.
Twitter expert Madalyn Sklar explains how to build a community around your big idea.
Madalyn Sklar is a social media power influencer, blogger, podcaster, and #TwitterSmarter chat host. She joins us on this episode to share decades of experience building online communities.
Having “clients for life” isn’t always a good idea.
Different ways to think about monetizing your expertise.
Speaking truth that is consistent with who you are.
How to find the overlap between your expertise and what your client needs so you can operate in your genius zone.
Structuring your business around a big idea.