Having “clients for life” isn’t always a good idea.



Is the notion of retirement dead?

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How to stop trading time for money.

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Different ways to think about monetizing your expertise.

How to decide what your website for and how much should you spend on it.

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Speaking truth that is consistent with who you are.

Strategy and tactics to promote your personal brand.

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How to find the overlap between your expertise and what your client needs so you can operate in your genius zone.

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It’s counterintuitive but true: focusing on a narrow market segment is great for business.

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We unpack the concept of a big idea, share some examples, and suggest how to start to define one for yourself.

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Structuring your business around a big idea.

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