Creativity + Authority

Creativity is the renewable—and potentially exponential—energy source that allows us to explore the uncharted.

Which means it’s another tool in your arsenal to uniquely build your authority—and set yourself apart from everyone else in your space.

It’s such a personal thing, creativity. What makes it flourish for you might be utter madness for me. Still, there are a few universal ways to marry your creativity with building your market authority.

Identify your power source. What inspires and fuels you—music, art, nature, a puppy pile, a walk with your beloved? Immersing yourself regularly will power your publishing, making it far easier to keep producing truly valuable content.

Start—and keep—sharing. Your form of genius needs to get out of your head and into the world. The first version may well suck in some profound way, but it won’t get better until you’ve shared it. Then you can mold it and nourish it until it becomes part of something magical—or drop it and move on.

Tune out the haters. Resist the voice telling you your work is crap, wherever it’s coming from. There will always be doubters—and sometimes the greatest voice of doom is your own.

Beware of drowning yourself in the output of others. It’s a little too easy to be intimidated by someone else’s brand of genius. Spend more time creating your own point of view and less time listening to the “name” voices.

Cross-pollinate. You don’t need to stick to your genre for ideas. It’s far more mind-expanding to go on walkabout to other spaces and people that resonate with you. (I keep a list of those that intrigue me and visit their sites when I have a few minutes or get stuck.)

It takes courage to be creative with your authority building., to let your ideas, your creations, your babies out into the world.

It’s not for the meek. But it’s the difference between those who play small and those who play big.

Go for big.

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