Selling Services

Selling professional services is a different animal than shilling say shoes or phones. And yet, we still have to be good at it if we want to serve our clients and make a living doing what we love.

With that in mind, Jonathan and I explored how to make selling easier (not to mention more fun):

How to make selling the invisible—your services—tangible in the mind of your ideal buyer.

Why once you reach a certain level of technical mastery, your most impactful investment won’t be in more technical knowledge.

What will drive sales far more than the technical aspects of what you do.

Using stories, actions and visuals to give your ideal clients a taste of what it’s like to work with you.

Fixing any disconnects between your marketing/sales collateral and the actual experience of working with you.

The advantages of podcasting in selling services.