Building Trust In Trying Times with Charles Green

Building Trust in Trying Times with Charles Green

When Jonathan and I saw a post on the Trust Matters blog about maintaining focus and building trust during the current situation, we knew we had to have Charles Green back on the show.

He didn’t disappoint: the author of The Trusted Advisor talked about why all of us are feeling more emotional right now and how acknowledging that (and leaning into it) can help you build intimacy with your clients.

Join us as Charlie shows us how to make generous offers (including risky gifts), the “right” way to sell right now and why leading from our highest selves is still our best investment.

Quotables

“You need to pay attention to the fact that our emotional lives are front and center—raw edges, band aids ripped off—that needs to be acknowledged in our interactions with our clients.” –CG

“This is a fantastic time to reach out and have a deep discussion with your clients—not only to give advice…but to connect.” –CG

“Get over your damned self and pay attention to others’ freak out.” –CG

“The way you generate short-term revenue is with long-term behavior.” –CG

Links

The Trusted Advisor

SUBSCRIBE
SUBSCRIBE TO THE BUSINESS OF AUTHORITY

Recent Episodes:

April 22, 2024

It’s A Wrap!

We have a BIG announcement wrapped in a short episode of The Business of Authority. If you’re a fan, you’ll definitely want to tune in. We talk about where we’re taking the show and how your feedback will impact our next steps.

LISTEN NOW
April 15, 2024

April Dunford – Obviously Awesome REPLAY

When I started reading April Dunford’s book, I couldn’t wait till we had her on the show. In Obviously Awesome, she simply yet powerfully explains the importance of positioning and how to do it. She’s no less fabulous on the show—she not only clarified what positioning is and why it’s important, but she also shared her own journey to her current positioning and niche (hint: it’s wildly successful).

LISTEN NOW
April 08, 2024

The Passion Economy with Adam Davidson REPLAY

You may have heard our guest Adam Davidson on NPR (he co-founded their Planet Money podcast), but his—well, passion—is what he calls “The Passion Economy”. He makes the case—including some mesmerizing stories—that we can create deeply impactful, financially successful businesses from our deepest talents and passions.

LISTEN NOW
April 01, 2024

In Defense of Repetition

How do you get better at anything? You practice. LeBron shoots free throws—Gaga sings scales. Consulting and advisory is no different. Upping your game requires embracing repetition— continually practicing all the elements of your craft and the business skills you need to flourish

LISTEN NOW
March 25, 2024

Genius Zone vs. Productivity

When Louis Grenier of Everyone Hates Marketers called out working in your genius zone as a recipe for burn-out, well, Jonathan and I had to push back. We argue that working in your genius zone is not about being “hyper-ultra-mega productive”, but about working in flow state

LISTEN NOW
March 18, 2024

The Pros And Cons Of An Application Process

Have you considered adding an application process for your service(s), but weren’t sure whether it would help or hurt? Jonathan and I have both used applications for different programs and purposes and we dive into how to make them work for you

LISTEN NOW