Creative Altruism vs. The Alternative

“Every man must decide whether he will walk in the light of creative altruism or in the darkness of destructive selfishness.” – Martin Luther King

We humans make a decision (consciously or unconsciously) to orient toward being primarily generous or primarily selfish. This orientation—what Adam Grant might call “givers” and “takers”—becomes part of our worldview, woven into every interaction.

It’s a choice.

A choice to be generous, to give of your time, your wisdom, and your creativity.

A choice to build your business, your reputation and yes, your authority in positive, helpful interactions with those who cross your path.

Because you believe that the way to make the world a better place is for us all to win.

Let’s make that our brand of authority.