Why You Only Need Three Marketing Strategies

why-you-only-need-three-marketing-strategies-03-26-2016I was a brand-spanking new consultant proudly presenting the draft of my very first client report to the man who would become a treasured mentor.

He briefly scanned it (the copious edits would come later) and his eyes lit on the two solutions I’d outlined.

Instead of marveling at my brilliance, he handed the report back to me and told me that I needed to flesh out three solutions. Not two, not four, but three. Continue reading

Your Brand Of Authority

your-brand-of-authority-09-19-2016Have you ever scratched your head at a “celebrity” in your industry, trying to figure out how he/she grabs so much client or media attention?

Case in point: pretty much every financial advisor I’ve ever met has a love/hate relationship with the fame of Suze Orman—she’s often the first person they mention when we talk unforgettable branding. Continue reading

When Your Audience Isn’t Quite Big Enough (Or Right Enough)

when-your-audience-isnt-quite-big-enough-or-right-enough-09-12-2016You have an idea.

An utterly awesome idea.

For a book. A course. A digital product.

Before you invest tens or hundreds of hours building it out into something you can sell, ask yourself this question:

Is my audience big enough and right enough for this idea? Continue reading

Are You Pricing Yourself Right Out Of Work?

09 06 2016 Are You Pricing Yourself Right Out Of Work?The WordPress developer flashed across my screen in a nanosecond of Twitter interaction.

I’m always on the lookout for savvy technical resources, so I tracked down her website and cruised through it. Our world views seemed to gel and I could see she might be a fit with a segment of my client base.

And then I saw her fees.

Yep, she posted her hourly rate. And it was about 60% of what I usually encounter for her niche. Continue reading

A Public Apology To My Twitter Peeps

29D0358C71If I have followed and then unfollowed you in the last few days—or unfollowed you after many years of our being connected on Twitter—I apologize.

It’s not you.

It’s me. (And a Twitter app run amok.) Continue reading

Still In Summer Mode Or Revving Up For Fall? I’ve Got You Covered

A photo by Ray Hennessy. unsplash.com/photos/vRZciAvCE6sEveryone I’ve talked to lately is torn between diving into their business full bore (Fall) and chilling for one more week (it’s still August!)

So I have something for both of you.

For the let’s-get-this-thing-started crowd, I’ve created a “freebie” over and above my usual content to add to your collection. It’s a 4-part email course for independent consultants and freelancers to win more sweet-spot clients. Continue reading

Building A Personal Brand Mindset

Building A Personal Brand Mindset 08 08 2016Operating from a personal brand mindset doesn’t mean you have to turn into a Kardashian.

It doesn’t require shameless self-promotion or being wired as a narcissist—it’s actually quite the opposite.

A personal brand mindset is simply this: consistently building on your authentic promise to your tribe.

Let’s break it down. Continue reading

Creating Non-Sucky Packaging For Your Consulting Business

Creating Non-Sucky Packaging For Your Consulting Business 07 25 2016When I started my first consulting business (pre-internet), the first thing I did was collect the brochures from each of the largest competing firms in my market.

My goal was to understand how they positioned and marketed themselves so I could be sure to create something completely different.

Which turned out not to be so hard: the only way to tell them apart was their name stamped across the front. Every single one had the same array of smart-looking faces, with practically identical copy about the brilliance of their people, processes, leadership, yada yada yada.

Bor-ing. Continue reading

What’s Twitter Worth To You?

What’s Twitter Worth To You? 07 18 2016Not everybody loves Twitter. I get that.

But even if you’re not currently in the Twitterverse, stay with me for a moment.

Because there is something for your business in Twitter if any of these statements are true:

Your sweet-spot prospects are there.

Your referral sources are there.

Your competition is there. Continue reading

Should You REALLY Work On Retainer?

Should You REALLY Work On Retainer 07 11 2016When you’re running a consulting or advisory business, a handful of stellar retainer clients can change your life.

You can concentrate on producing big results without constantly chasing new clients or new projects.

You can hire associates and leverage your business.

Your banker takes your calls. Continue reading