Whenever I work with a new client, I spend a significant chunk of time fleshing out and testing their point of view.
Because being exquisitely clear about how you see the world—how you apply your expertise in real life—is a core building block of your personal brand. Most especially if you’re an expert on the prowl for new clients, readers or media attention.
That’s why I’m so fond of manifestos, the public expression of your point of view. Not the lunatic variety, but the inspiring, won’t-you-come-along-for-the-ride enticements that will propel the like-minded into your camp. Continue reading
You’re ready to make a big leap forward.
Maybe you’re writing your first book.
Or adding new programs and products.
Perhaps you’ve decided it’s time to go seriously digital and build a national or global platform.
You can do it confidently, with thoughtful purpose.
Or you can go at it with white knuckles, letting your fear lead you. Continue reading
Your brand—whether it’s your personal brand or your company’s—may feel like it’s all yours.
But it’s bigger than you.
The members of your community have a stake in it. They feel it viscerally when your brand shifts—or is attacked from the outside.
It can strengthen your reputation. Or pull it down.
Case in point: Michael Hyatt (speaker, author, blogger) vs. the National Speakers Association.
The essential issue: the NSA announced at their annual conference that they are changing their name to “Platform”. The problem? The name is—while perhaps not legally—clearly “owned” in the marketplace by Michael Hyatt.
Adding insult to injury is the new logo uses the same shade of red AND a quite similar graphic to Hyatt’s use on his book cover and various digital properties.
Oops. Continue reading
We’re just at the real start—at least in the northern hemisphere—of true summer. The kick off your shoes, go to the beach, grab a lemonade and lounge chair part of summer.
Can you use this time to grow your personal brand AND your business? Of course you can… Continue reading
I’ve heard all the arguments against “niching”—creating a specialty area of expertise and building a highly engaged audience around it.
“Niching feels like career suicide.”
“I’ve tried it more than once and I just can’t get enough traction to make it work financially.”
“I like the idea, but just can’t envision focusing on one thing—I think I’d go mad.”
And yet some of the very same people who made those statements not only went on to niche, but enjoyed immediate results from their focus. One PR expert who struggled to nail down one client in three months signed contracts with four in a week after changing her message and her methods. Continue reading
Are you remarkable?
How about your work?
Remember how good it felt the last time someone you respect gave you that compliment?
How amazing would it feel if your day was chock-full of remarkable work with those who need—and appreciate—it?
After working with tons of clients over the years, I’ve come to view remarkability—whether you deliver it 1-to-1 or 1-to-many—as a formula: Continue reading
We’ve all had them.
Those pesky requests to work for free or discount your fees.
How do you say no? And is there ever a time when “yes” is the right answer? Continue reading
Artwork by Sara Franklin Design
“Ambition is daring to follow your dream” Jenipher Lyn, author of “How Being Stubborn, Depressed and Unpopular Saved My Life”
One thing I’ve learned from hundreds of clients is that you’ve gotta have ambition to keep the fire stoked.
Not the bulldoze-everyone-that gets-in-my-way brand of ambition.
Nope. We’re talking true ambition: the earnest desire that springs from deep within you. A desire so strong it drives you even when the going feels excruciating. And when that desire is expressed as serving your audience in some profound way only you can do?
Rocket fuel. Continue reading
Your copy—website, marketing pieces, email blasts—MATTERS.
It tells your world who they’re dealing with.
ARE YOU SHOUTING, TRYING TO CAPTURE ATTENTION?
Or are you more of a conversationalist?
Maybe you like to create a little drama and intrigue, the better to pull in your reader…
Copywriting—the killer variety that delivers your sweet-spot clients to you—is an art form. So if your mission is critical and your time is short, spend the cash to hire yourself a pro that “gets” you.
But if your assets don’t include a flush bank account (or you just want to give it a go on your own first), I’ll show you how to up your game. Continue reading
I’m a sucker for makeover shows.
Not just the ones where they whisk a dowdy woman away and she reemerges as goddess. Or even the home reno from hell (although I love those too).
It’s the business makeovers that are captivating. Because it’s not just a physical transformation—the owners have to commit to deeply emotional change for the makeover to stick. Continue reading