Sometimes you meet a real-life hero and something shifts inside you.
They inspire you to do more. To be more. To have confidence and courage in your own path.
Such a woman is Neema Namadamu.
Because if Neema could do even a handful of the dozens of amazing things she has accomplished—so can we. And as we head into the holiday season, I want you to know more about her. Continue reading
When you’re selling your expertise, rocking your point of view — in words, compelling images and with feeling—matters.
It gives your potential clients and buyers a prism—a gateway—to differentiate you from the dozens, hundreds or tens of thousands (thank you Google) of other choices they could make. To connect with you. To believe in you.
And so you must answer their pivotal question: why should I listen to you? Continue reading
Your consulting or advisory business is tooling along, but falls far short of the big platform performance you’ve always envisioned.
Or you have a big, bold idea and it’s just not catching fire with your audience—it feels like you’re on a too-small stage, talking only to yourself and the same handful of “believers”.
It might be time for a brand makeover—a re-think of your strategy and positioning, visuals and copy. Here are a few signs it’s time to take a fresh look. Continue reading
As I’m posting this, there are still 60 days left in the year. That’s somewhere between 500-700 business hours that you can yet co-opt to create something excitingly memorable. A game-changer to set you up for the 2016 that will soon be staring you in the face.
Are you in?
Then here’s a little brand-building, platform-growing, pipeline-filling wish list to get you started. Continue reading
When I work on client websites, I’m always amazed at how—in the end—it’s just one change that makes all the difference.
The difference between a “me too” website and the outlier that grabs your sweet-spot prospects by the shorthairs.
It’s not the on-brand new images (although that’s certainly part of it) or an SEO trick, the perfect “ethical bribe” or even some snazzy graphic design.
It’s simply this: you must capture your particular brand of alchemy front and center. Continue reading
Last week I showed you how to explore your content like you’re going on a treasure hunt.
If you followed my map, you’ve now got a full inventory of your content gems—from your client work, your published pieces and your ideas-still-in-formation.
You’ve done the prep work. Now you can dive in, assess your works logically AND indulge in a little magical thinking. Continue reading
For advisors, thought leaders and game-changers, your content—your body of work—is a serious asset.
Successful authors know this. They’re used to trading words for money and are well versed in the value of book deals, copyrights and licensing fees.
But if you haven’t published (yet), you may be vastly underestimating the value of the blogs, white papers, videos and assorted training materials you’ve spent precious days, months and years developing. Continue reading
You’re smart. Determined. Focused.
You’ve got a plan and you are working it like nobody’s business.
Just remember to leave room for the magic.
Magic: that little bit of stardust that arrives when you least expect it. Continue reading
“Sylvia” started her consulting business after being downsized twice. She was determined to take the reigns and direct her own future.
A year in, she’d built a handful of client relationships and made about 75% of her former earnings. Not too shabby for Year 1.
But she was exhausted and frustrated and couldn’t pinpoint why.
Our deep dive discovered the culprit pretty quickly. Her favorite word with prospective clients was “yes”. Continue reading
My first mentor in consulting—think stern, silver-haired, driven genius who never settled for less than his (or my) very best work—taught me one of the most important skills I ever learned.
The one habit that—over time—will help spawn your best work.
The after action review.
Born in the military, it’s better than the usual debrief where we’re all busily (if unintentionally) assigning blame. Continue reading