I was a brand-spanking new consultant proudly presenting the draft of my very first client report to the man who would become a treasured mentor.
He briefly scanned it (the copious edits would come later) and his eyes lit on the two solutions I’d outlined.
Instead of marveling at my brilliance, he handed the report back to me and told me that I needed to flesh out three solutions. Not two, not four, but three. Continue reading
You have an idea.
An utterly awesome idea.
For a book. A course. A digital product.
Before you invest tens or hundreds of hours building it out into something you can sell, ask yourself this question:
Is my audience big enough and right enough for this idea? Continue reading
The WordPress developer flashed across my screen in a nanosecond of Twitter interaction.
I’m always on the lookout for savvy technical resources, so I tracked down her website and cruised through it. Our world views seemed to gel and I could see she might be a fit with a segment of my client base.
And then I saw her fees.
Yep, she posted her hourly rate. And it was about 60% of what I usually encounter for her niche. Continue reading
If I have followed and then unfollowed you in the last few days—or unfollowed you after many years of our being connected on Twitter—I apologize.
It’s not you.
It’s me. (And a Twitter app run amok.) Continue reading
Everyone I’ve talked to lately is torn between diving into their business full bore (Fall) and chilling for one more week (it’s still August!)
So I have something for both of you.
For the let’s-get-this-thing-started crowd, I’ve created a “freebie” over and above my usual content to add to your collection. It’s a 4-part email course for independent consultants and freelancers to win more sweet-spot clients. Continue reading
Operating from a personal brand mindset doesn’t mean you have to turn into a Kardashian.
It doesn’t require shameless self-promotion or being wired as a narcissist—it’s actually quite the opposite.
A personal brand mindset is simply this: consistently building on your authentic promise to your tribe.
Let’s break it down. Continue reading
When I started my first consulting business (pre-internet), the first thing I did was collect the brochures from each of the largest competing firms in my market.
My goal was to understand how they positioned and marketed themselves so I could be sure to create something completely different.
Which turned out not to be so hard: the only way to tell them apart was their name stamped across the front. Every single one had the same array of smart-looking faces, with practically identical copy about the brilliance of their people, processes, leadership, yada yada yada.
Bor-ing. Continue reading
When you’re running a consulting or advisory business, a handful of stellar retainer clients can change your life.
You can concentrate on producing big results without constantly chasing new clients or new projects.
You can hire associates and leverage your business.
Your banker takes your calls. Continue reading