Simply Irresistible

Simply Irrestistible 09 22 2014Some things are simply irresistible.

A sweet puppy. Chocolate. The perfect red wine.

Why not you?

Becoming irresistible is about creating a craving, a real need for YOU. For who you are at your core and what you—and only you—deliver.

But it doesn’t come easily to most of us.

Stepping into the limelight (successfully) requires exquisite clarity on what makes you slam-dunkingly fabulously unique. Continue reading

You Don’t Become A Hero By Being Like Everybody Else

You Don’t Become A Hero By Being Like Everyone Else 09 15 2014If you’ve ever struggled to differentiate yourself from a sea of competitors, you know EXACTLY what I’m talking about.

You can’t be the hero—with the game-changing idea, the big platform, the success you crave—if your audience can’t see you in the crowd.

Take my client  “Frank” who wrote his first book with a co-author and sold a few thousand copies. They kept their day jobs and wrote a second, better received, but still quietly selling book. They did the occasional speech for $500 a pop and hungered for a bigger audience. Continue reading

Personal Brand Splash: Joan Rivers

Personal Brand Splash Joan Rivers 09 08 2014“We don’t apologize for a joke. We are comics. We are here to make you laugh. If you don’t get it, then don’t watch us.”

Joan Rivers. Love her, hate her, she had a BRAND.

For the first part of her life—before the Johnny Carson feud, the Fox crash-and-burn and the suicide of her husband Edgar—Joan was the queen of “Can we tawk?”

Her comedy was acerbic yes, but with broad appeal. Women loved her biting, previously off-limits humor and men found her fearlessly unfiltered (and wanted to buy her a Scotch). Continue reading

In Creation Mindset

A Creation Mindset 09 02 2014I spent the summer thoroughly ensconced in creation mindset.

What’s creation mindset?

It’s when you’re in the midst of creating something new—a book, a program, a piece of art, a website, a business—and the universe conspires with you to remove obstacles from your path and inspire magical thinking.

It’s when you’re in flow, oblivious to the passage of time and totally focused on your work, almost effortlessly tapping into your talents and passions.

It’s when you count the moments until you can get back to your “baby”. Continue reading

High Maintenance (“When Harry Met Sally” Style)

High Maintenance When Harry Met Sally Style 08 11 2014“You’re the worst kind. You think you’re low maintenance but you’re actually high maintenance.” Harry to Sally

Unless you specialize in the uber-difficult, one of life’s small victories is isolating and politely turning away high maintenance, suck-you-dry people.

Clients. Customers. Colleagues.

The obvious culprits are easy to spot and you can often quickly escort them out of your orbit.

But the Harry Met Sally type is a different breed. Continue reading

Personal Brand Ethics: Building Trust And Connections

Personal Branding Ethics 07 28 2014One of my great joys is midwifing my clients’ greatest work out into the world.

Each of them serves their audience in a unique way, building connections, amassing a tribe around a shared central theme. They are making a living yes, but they are relentlessly focused on their big idea. One that is—by definition—for GOOD.

So it always jolts me when I trip across someone who has clearly crossed an ethical boundary in promoting their personal brand. Continue reading

Your Manifesto

Manifesto 07 21 2014Whenever I work with a new client, I spend a significant chunk of time fleshing out and testing their point of view.

Why?

Because being exquisitely clear about how you see the world—how you apply your expertise in real life—is a core building block of your personal brand. Most especially if you’re an expert on the prowl for new clients, readers or media attention.

That’s why I’m so fond of manifestos, the public expression of your point of view. Not the lunatic variety, but the inspiring, won’t-you-come-along-for-the-ride enticements that will propel the like-minded into your camp. Continue reading

What Happens When You White-Knuckle Your Big Idea

What Happens When You White Knuckle Your Big Idea 07 14 2014You’re ready to make a big leap forward.

Maybe you’re writing your first book.

Or adding new programs and products.

Perhaps you’ve decided it’s time to go seriously digital and build a national or global platform.

You can do it confidently, with thoughtful purpose.

Or you can go at it with white knuckles, letting your fear lead you. Continue reading

Your Brand Is Bigger Than You

Your Brand Is Bigger Than You 07 07 2014Your brand—whether it’s your personal brand or your company’s—may feel like it’s all yours.

But it’s bigger than you.

The members of your community have a stake in it. They feel it viscerally when your brand shifts—or is attacked from the outside.

It can strengthen your reputation. Or pull it down.

Case in point: Michael Hyatt (speaker, author, blogger) vs. the National Speakers Association.

The essential issue: the NSA announced at their annual conference that they are changing their name to “Platform”. The problem? The name is—while perhaps not legally—clearly “owned” in the marketplace by Michael Hyatt.

Adding insult to injury is the new logo uses the same shade of red AND a quite similar graphic to Hyatt’s use on his book cover and various digital properties.

Oops. Continue reading

2 Ways To Kick-Start Your Summer

We’re just at the real start—at least in the northern hemisphere—of true summer. The kick off your shoes, go to the beach, grab a lemonade and lounge chair part of summer.

Can you use this time to grow your personal brand AND your business? Of course you can… Continue reading