How To Switch Your Niche

Maybe you’ve been tooling along within a niche, but you’ve decided it’s time for a pivot. How do you switch your niche (try saying that three times fast)?

Not gonna lie—it’s tricky. You have to build credibility with a new audience while avoiding client confusion during the transition.

Jonathan and I talk through the pros and cons of leveraging your existing audience into the new (including opportunities to sell some or all of your business or products) and how to handle the shift on your website and social media.

Quotables

“Looking back on it, it really didn’t take that long, but it (switching my niche) felt like it took a long time.” –JS

“The more you are recognized for the first niche, the harder it is to transition to the second.” –RM

“You have to find that way, not just for your own confidence but to build your future clients’ confidence in you.” –RM

“You’re going to spin down the old business one way or the other. You’re either going to sell it or you’re going to let it peter out.” –JS