How To Name Your “Baby”
In your business, you’ll need to create names at different inflection points—like when you first start up and when you add new products and services or pivot.
How do you pick the right names? Since Jonathan and I get this question often, we decided to outline a few guidelines to help you name your “babies” with confidence:
Which is best: using your name or creating a company name for your expertise business (hint: what’s your end game)?
How to deal with an unusual, unpronounceable (to your audience) or too-common name.
Why your company name matters less than you think (but your URL is gold).
Naming your books, products and services and why that’s different than naming your firm.
The non-intuitive question to ask yourself when naming each of your babies.
LINKS
Rochelle | Email List | Soloist Women | LinkedIn | Twitter | Instagram
Jonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter
