Knowing Your Audience

How well do you really know your audience?

Can we agree that the more you home into what they care about, how they speak, the way they think, the faster you’ll help them solve their problems?

This week, Jonathan and I tackle the art and science of knowing your audience to grow your business: picking your ideal targets, translating what you do into their language and aligning your mutual goals.

Quotables

“A lot of people just think about their skills, they think about what their capabilities are, they’re very much thinking about themselves in sort of an employee/resume type mindset and not what they can do for their clients. And when I say do, I mean transform.” –JS

“You want to start with this idea, this picture in your head of who your audience is.” –RM

“If you want to know what your clients are thinking or you’re trying to pick a niche or whatever, go online and find where they’re talking.” –JS

“It may strike fear in your heart, but you have to do it anyway. If you can’t bring yourself to do it anyway, yeah, rethink leaving the salaried job.” –RM