Mixing Love And Business

The old formula: love + business = disaster.

The new formula: love + business = brilliance.

Love is a word business schools—not to mention consulting and advisory firms—shy away from. We are taught to make our case with value propositions. With analysis. With cold-hard logical facts.

But here’s the thing. Continue reading

Are You Tapping Into Your Best Asset?

Let’s try an experiment.

For just a few moments, visualize your very best client projects and relationships. The ones where you’ve done your most game-changing work. Where you’ve moved the needle—significantly—toward getting your clients what they most want.

Got the picture? Continue reading

Enchanting Your Tribe

Enchanting Your Tribe 01 30 2017If you hang with me long enough, you’ll figure out I’m a foodie.

Hopefully not the insane variety (“I shall only eat that gravy if you replace the trumpet mushrooms with shitake”), but rather firmly ensconced in the Mediterranean food-is-at-the-very-center-of-life camp.

So when we moved recently, finding my new local food sources was right at the top of the list. Continue reading

What’s A Brand Voice—And Why You Need To Own Yours

What’s A “Brand Voice”—And Why You Need To Own Yours 01 23 2017Think of your brand voice like this: you go to a cocktail party chock-full of your ideal prospective clients. How do you want them to remember you?

As warm and engaging? Singularly brilliant and a tad aloof? Interestingly quirky? Steady and reliable?

Your brand voice is the authentic experience you present (and promise) your audience. Continue reading

I Want To Work Harder For Less Money (Said No One Ever)

i-want-to-work-harder-for-less-money-said-no-one-ever-01-16-2017Of course you’re not telling yourself “I want to work harder for less money”.

But that can be exactly what happens when you’re working without a clear strategy—without a master plan.

Your master plan is the difference between simply trolling for new clients (think scattershot tactics) and building a deliberate, consistent (perhaps even scalable/saleable) business. Continue reading

7 Day Social Media Cleanse: How A Week Without Social Media Rebooted My Mindset

the-7-day-social-media-cleanse-01-09-2017It all started with a seemingly simple decision in early December: to move inland, tucked between the mountains of Los Angeles.

While I’ve moved many times, little did I understand the challenges of finding the exact perfect spot in the highly competitive LA real estate market. Every ounce of my “spare” time was consumed with the search.

Social media (beyond pre-scheduled posts) kept slipping down my priority list to the last thing I did before shutting off the light. Continue reading

Three Tactics To Win More Clients (Part 3)

three-tactics-to-win-more-clients-part-1-12-12-2016Today we’re talking about the third ticket to building the audience and revenue you need to make your next break-through. If you’re just joining, you can catch up here on Part 1: Refresh Your Website and Part 2: Make Media Work For You.

Tactic #3: Build Your Digital List.

You might think this isn’t all that important, especially if you’re getting plenty of leads by referral and have a decent close rate.

You would be wrong. Continue reading

Three Tactics To Win More Clients (Part 2)

three-tactics-to-win-more-clients-part-1-12-12-2016Last week, I gave you some tips to make sure that your “billboard”—AKA your website—is not only current, but compelling and, well, YOU.

Once you’ve got your message firmly in place for all to see, you are ready to build out your platform—and make some magic—with Tactic #2: Make media work for you.

Here’s the thing about media: it’s a little like dating. If you attach yourself too much to a specific outcome, you will be disappointed. Continue reading

Three Tactics To Win More Clients (Part 1)

three-tactics-to-win-more-clients-part-1-12-12-2016Don’t you just love the new? Shiny, sparkly, brand-spanking new ideas to ponder.

But sometimes, new is over-rated.

Sometimes, you want something with a little patina, a little seasoning.

That’s how it is with marketing your service business.

So for the next three weeks—now through year-end—I’ll be re-sharing a popular series of posts (updated a tad) on three tactics to win more clients next year. Continue reading

The Eight Influential Books (For Consultants) I’ve Read This Year

the-eight-influential-books-for-consultants-ive-read-this-year-12-05-2016Like you, I read. A lot.

If I’m being 100% candid, a goodly share of my reads are thrillers—think John Sandford (Lucas Davenport and Virgil Flowers), Lee Childs (Jack Reacher) and Michael Connelly (Harry Bosch). The more (smart) action the better—please tell me I’m not the only woman you know with a serious thriller addiction.

The rest of my reading is an eclectic lot. But I thought you might enjoy this admittedly unconventional series of books with a lesson or two (or ten) for consultants. If you haven’t already indulged, maybe it’s time to put a couple on your holiday wish list? Continue reading