Today we’re talking about the third ticket to building the audience and revenue you need to make your next break-through. If you’re just joining, you can catch up here on Part 1: Refresh Your Website and Part 2: Make Media Work For You.
Tactic #3: Build Your Digital List.
You might think this isn’t all that important, especially if you’re getting plenty of leads by referral and have a decent close rate.
You would be wrong. Continue reading
Last week, I gave you some tips to make sure that your “billboard”—AKA your website—is not only current, but compelling and, well, YOU.
Once you’ve got your message firmly in place for all to see, you are ready to build out your platform—and make some magic—with Tactic #2: Make media work for you.
Here’s the thing about media: it’s a little like dating. If you attach yourself too much to a specific outcome, you will be disappointed. Continue reading
Don’t you just love the new? Shiny, sparkly, brand-spanking new ideas to ponder.
But sometimes, new is over-rated.
Sometimes, you want something with a little patina, a little seasoning.
That’s how it is with marketing your service business.
So for the next three weeks—now through year-end—I’ll be re-sharing a popular series of posts (updated a tad) on three tactics to win more clients next year. Continue reading
Like you, I read. A lot.
If I’m being 100% candid, a goodly share of my reads are thrillers—think John Sandford (Lucas Davenport and Virgil Flowers), Lee Childs (Jack Reacher) and Michael Connelly (Harry Bosch). The more (smart) action the better—please tell me I’m not the only woman you know with a serious thriller addiction.
The rest of my reading is an eclectic lot. But I thought you might enjoy this admittedly unconventional series of books with a lesson or two (or ten) for consultants. If you haven’t already indulged, maybe it’s time to put a couple on your holiday wish list? Continue reading
It’s never too early—or too late—to fire up your consulting business for 2017. Here are seven moves you can make right now to position yourself for the work, the clients and the revenue you deserve.
- Revisit your business strategy. What’s your big picture plan for your consulting business? (Hint: if it isn’t written down, now is an excellent time to start.) What if anything needs tweaking or a downright overhaul: your target clients, services, delivery model, pricing, marketing, sales? Try this simple exercise: what do you need to KEEP doing (because it’s working brilliantly, not because you’ve always done it); what should you STOP doing; and what must you START doing to reach the success you crave?
We consultants love to tell our war stories: the transformation of clients, the before-to-after that wouldn’t have happened without our, ahem, brilliant intervention.
There’s an important place for those of course—like on your testimonials or services page.
But you also need an underdog story. Continue reading
I’ve been helping a client source a junior media associate (think PR and social media) and so I’ve spent a few days buried under a virtual stack of resumes, work samples and social media links. (Recruiters—you have my undying appreciation for the magnitude of “stuff” you sort through every day.)
What was fascinating as it unfolded was the sheer number of people who essentially rewrote the ad to skew toward their talents.
I wasn’t looking for editors, fiction writers, sales reps, voice-over announcers, teachers, producers, on-air talent, data mavens or dry-wall installers. Yep, I got all of those. Continue reading
When I walk my dog Jackson in the pre-dawn hours, it is rarely pretty. No make-up, bed hair tied back in a ponytail and—this time—wrapped in my husband’s bulky jacket since it was easiest to grab on my way out the door.
We live in Los Angeles, so it’s not unusual to see movie, TV and commercial shoots. I gave the crew setting up on the beach a passing glance and then heard “Come here Jackson”!
Sure enough, a good friend of mine was producing the shoot and came over with the director and some of her crew to say hello and of course we took the inevitable group photo. Continue reading