What Are You Ridiculously Reliable For?

Consistency. Successful audience and business building depends on it.

But making it into an art form can lift you above the others in your space.

Think ridiculously reliable.

What can you be counted upon—to always, always deliver? What does your posse know, in the deepest sense, that they can count on you for, no matter what else is happening on the planet?

Maybe it’s that you are outrageously creative—the Lady Gaga, Seth Godin, Karim Rashid or Adam Mansbach (who wrote “Go The F*** To Sleep”) of your specialty.

Or that you consistently buck the established order to make change or create art—Richard Branson, Blake Mycoskie, Banksy, deadmau5.

Perhaps you have an internal vision that you stick to religiously, even when no one else is listening—Oprah, Steve Jobs, J.K Rowling, Nelson Mandela.

And let’s not forget those who are simply immersing themselves in—and sharing—what they love most—John Grisham, Wendy Kopp, Alexa Hirschfeld.

Dig deep to discover what you are willing to be ridiculously reliable for. It should be so much a part of your DNA that it’s unthinkable not to strive for it every single day.

Ready to commit to being a ridiculously reliable force for what matters to you most?

Declare your vow here.

(Photo courtesy of Banksy)

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11 Responses to What Are You Ridiculously Reliable For?

  1. Jenny says:

    Hello, Rochelle,

    I loved your concept of “ridiculously reliable”! Thanks for the enjoyable post.


  2. And thanks for stopping by Jenny 🙂

  3. Hello Rochelle:

    I love the directness and simplicity of this post. In our overstimulated, complex world, the blogs with 101 Tips listed never get acted upon. Everyone can think of one thing. And when you are branding yourself, that one thing is critical. I love your posts. Thanks so much, Rochelle!

  4. Thanks Susan! I like direct and simple too….

  5. Corey Bearak says:

    My clients all know I get the project done, done well, often with less notice than needed; think we call it DeLiverin’ and I certainly enjoy the challenge; I thrive on it. I probably need to apply it to posting to twitter.

  6. LOL Corey–DeLiverin’ it is…

  7. Oz says:

    I interviewed my posse.
    The count on me to go all in when I take on something new.
    “Intense” is the word that’s been used a lot.

  8. Amanda says:

    Thanks for a thought provoking post Rochelle. Sometimes it’s the simplest questions that warrant the most consideration!

  9. Ain’t that the truth? Thanks Oz and Amanda!

  10. I am reliable to be Irreverent about Sales and Reverent about People!

    What a great post, Rochelle! You are the bomb-diggity!

  11. We love irreverence! Thanks for the love, ISG 🙂

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