But a phenom is something different.
It can roar, it can swell, but it does go epic.
Most of us are working on twitches. Tweaking a service offering. Tinkering with content. Fussing with details.
A twitch rarely leads to a phenom (although it could point you in the right direction).
Twitches consume our energy and use precious resources. They fool us into thinking we’re moving forward when we’re really just delaying epic.
So the next time you’re tempted to twitch, stop. Try waiting 24 hours to see if there isn’t something bigger you can make happen.
Creating a phenom takes more work, but isn’t epic worth it?