It’s because Stephen Covey made it simple.
“Begin with the end in mind” and “think win-win” brilliantly demonstrate the one habit of wildly successful business writers: simplicity.
Simplicity speaks to us.
It seeps into our memory and plants itself.
And it sells.
10 million copies in this case.
Stephen Covey did what every wildly successful business writer must do.
He boiled down his wisdom into a single, emotionally compelling, big idea. In this case—that any one of us can create the life we want. All of his advice, his bromides, revolved around that one simple idea.
He influenced millions to create better lives for themselves.
He started a movement.
And so can you.
What’s your big idea?