Aspiration—wanting to be better—is good when paired with action. It’s like going to the gym—every day you work at it until you get the results you want.
But delusion? Not good. Calling yourself a lion when you’re really a pussycat confuses your audience. It’s a lie. It plants seeds of doubt that work as a client (and referral) repellant.
Think of it as truth in advertising. High touch wealth advisor means personal, pro-active and remembering important details. Bet-the-business attorney means consistently whip-smart, business-focused and on time.
Match your promise (your brand) to what’s in the mirror.