Tag Archives: personal marketing
Tired of attracting the broke and tortured? Try these tips…
A manifesto is more than the last ravings of a lunatic. Or the musings of a politico. It’s a public declaration of what you believe to be true for your work, your company, your big idea. It’s stepping into the … Continue reading
Ever felt like you were walking in a wind tunnel when you’re talking with a potential client? He’s all about the cost and isn’t up for exploring the awesomeness that collaboration with you can create. She is more focused on … Continue reading
Finding your voice is an art form. And like great art (and artists), it’s rarely the first effort that winds up as masterpiece. So the trick is—to start. Yes, have a clear point of view. And yes, know exactly who … Continue reading
There are clients—good people—that just aren’t a good fit for you. How finely-tuned is your inner radar?
Have you gotten a call or an email from someone you haven’t heard from in years who suddenly wants a favor? Or maybe the shoe was on the other foot. It was YOU who dreaded picking up the phone because … Continue reading
When I mentioned we were heading to Las Vegas to meet a friend, I got one of two responses: “I love Vegas!” or “Couldn’t you find someplace less, uh, tacky?” Ah, Las Vegas. The perfect city to love—or to love … Continue reading
When to listen to critiques–and when to hit “delete”.
It’s tempting—especially if it’s early in your incarnation as a business owner—to define your audience in broad sweeps. CEOs of middle market companies, couples with assets of $2-$5 million, business owners looking to sell. But most of us aren’t serving … Continue reading