Tag Archives: personal marketing

You Are Not A Can Of Soup

A can of soup has no passion. It has no aspirations, no point of view, no motivation—it simply takes up shelf space waiting to be chosen. You are not a can of soup. But you are a brand. A living, … Continue reading

Digging Down To Your True Voice

If someone you just met—say after a 10 minute conversation—clicked onto your website or any of your social media pages, would they instantly know it was you? Or would they scratch their heads wondering where your personality went? You may … Continue reading

Why You Only Need Three Marketing Strategies

I was a brand-spanking new consultant proudly presenting the draft of my very first client report to the man who would become a treasured mentor. He briefly scanned it (the copious edits would come later) and his eyes lit on … Continue reading

How To See Your Story

One of the great challenges when you’re selling yourself is “seeing” your story so you can share it. Crossing the gulf from just another fill-in-the-blank to utterly compelling means discovering the threads that tie together the intricate (and sometimes seemingly … Continue reading

Building Digital Trust

  Building relationships is all about trust. But when your first contact is digital, it’s magnified 10x. We’re all looking—consciously or not—for clues that tell us whether we can believe what we’re seeing, hearing and watching. If your Spidey sense … Continue reading

The Art Of Selling You

Yes, there’s a science to selling and marketing. And yes, there’s a book for that. Or 240,372 of them according to Amazon. The science says you take specific actions. You return calls and emails swiftly (as a form of respect, … Continue reading

When Your Bio Needs A Makeover

Does reading your bio make you feel confident, happy, excited to be you? (Can I have a “yeah, baby”?) Or does it make you cringe, frustrated that it doesn’t really capture you—your savvy, your style, your contribution to the planet. … Continue reading

Five Styles Of Personal Brand Authority

Personal brand authority: when you’re recognized as a leading expert by your sweet-spot clients and buyers. What’s it buy you? Instant credibility. Which gives you the power to influence—and often to lead—the conversation in your niche. Your ideas get aired … Continue reading

Are You An Instant Authority?

A few days ago, I told you about the catalyst for building my own authority platform. But what is an “authority platform” exactly? Think of it like this: it’s what you do to sell your services, books and products. And … Continue reading

The George Clooney Effect

You’ve seen George Clooney. Handsome, debonair, quick-witted. Everything he does is tinged with almost impossibly easy-going glamour. His appearance at an event—say the New York Comic Con in the midst of his honeymoon—instantly takes it up a notch. Or seven. … Continue reading