Tag Archives: personal marketing
It was famously said of Ginger Rogers that she did everything Fred Astaire did but backwards and in high heels. Which is what it can be like wrestling clients away from the competition…
Is your mindset one of poverty or one of riches? Before you answer, consider this. What did you tell yourself the last time you made—or chose not to make—an investment in your future? Did you say, “I know this expense … Continue reading
How many times have you sweated out a proposal or a pitch? Not because you didn’t know what to do, but because you were trying to out-think your competitor. But what if the competition—the real competition—is perfection?
Stealth marketing sounds so sleazy. It implies your game plan is to fool the buyer, like these unsuspecting gents who thought they were flirting with pretty women. But what if stealth marketing was based not on deceit, but truth?
You know when you can’t get clients to return calls or get serious? And you get frustrated (or anxious), trying to stir up some mojo? Here’s the secret to breaking through all that…
Your bio is the one place you get to tell your story. Make it killer.
I suppose it’s ironic. No, I KNOW it’s ironic. My post two months ago on staying in touch with your network brought out some folks I hadn’t heard from in awhile. They were all welcome reconnects, save one. I barely … Continue reading
Tired of attracting the broke and tortured? Try these tips…
A manifesto is more than the last ravings of a lunatic. Or the musings of a politico. It’s a public declaration of what you believe to be true for your work, your company, your big idea. It’s stepping into the … Continue reading