When was the last time someone suggested you show your soul in business? Your passion, maybe. Your heart, perhaps. But your soul? Not so much.
Let’s use this working definition: “the animating principle; the essential element or part of something”. How much soul are you showing?
Marc, a lawyer, is a patent expert—which, let’s face it—is one of the drier areas of the law. But you wouldn’t know it upon meeting him. He has a joyful, boisterous spirit—whether he’s discussing the merits of smoked fish or the finer points of patent law. Clients like him, remember him AND hire him.
And there’s Kathy. A career consulting maven, she deals with what strikes fear in the hearts of most: big bodacious change. Her unique combination of joie de vivre, empathy and tell-it-like-it-is directness gives clients immediate insight into how she works. And it gets her hired.
Or let’s take another Mark—this one a compensation consultant. Designing compensation plans can be a minefield of conflict, controversy and employee communication challenges. Not for the faint of heart. He has a quick wit and humor that are part of his “animating principle”. Clients are drawn to him.
So, why not show some soul? The result might just surprise you.