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	<title>Rochelle Moulton</title>
	<link>http://rochellemoulton.com</link>
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	<lastBuildDate>Mon, 20 Feb 2012 17:41:26 +0000</lastBuildDate>
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		<title>Spring Cleaning</title>
		<description><![CDATA[It’s that time again (Spring comes early here). Our thoughts turn to lightening up and cleaning out. Apparently, professionals are no exception. Last week, I received more than a few requests to react to on-line personal marketing. From those just dipping a toe into social media to sophisticated pros looking for a fresh perspective. Some [...]]]></description>
		<link>http://rochellemoulton.com/branding/spring-cleaning</link>
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		<title>What&#8217;s In A Name?</title>
		<description><![CDATA[Plenty. Your identity, your working DNA, your message to the world. Maybe you want to become a 1-name icon in your specialty—Gaga, Adele, Mariah, Whitney (RIP). Or you want to have your big idea take flight and spread. Fast. How you say it matters. Tantalize your audience with something they want that only you can [...]]]></description>
		<link>http://rochellemoulton.com/marketing/whats-in-a-name</link>
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		<title>Shock And Awe vs Drip And Engage</title>
		<description><![CDATA[Have you noticed anything different this year in the hype week leading up to the Super Bowl? The commercials are being aired before the game! Tradition dictates shock and awe. We don’t break during commercials, but wait eagerly instead—what will the chimps and talking babies do this year? Or, we’re captured by grandeur or deep [...]]]></description>
		<link>http://rochellemoulton.com/unforgettable-blog/shock-and-awe-vs-drip-and-engage</link>
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		<title>Your Brand, Six Words</title>
		<description><![CDATA[With proper credit to the brilliant Larry Smith—who continues to inspire with his Six-Word Memoir project—I offer you a challenge. Boil down your personal brand to six words. Or less. To spur your thinking, begin with your life philosophy, how you view the world. Your brand lies within. Here are some personal favorites from a [...]]]></description>
		<link>http://rochellemoulton.com/unforgettable-blog/your-brand-six-words</link>
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		<title>&#8220;Honey, I&#8217;m Your Cook, Not Your Doctor&#8221;</title>
		<description><![CDATA[The dust-up between Southern cooking maven Paula Deen and bad boy chef Anthony Bourdain boils down to this: what is your core brand promise? In announcing her Type 2 diabetes, Paula had two ways to go: she could say “Honey, I’m your cook not your doctor” or she could admit that copious amounts of butter [...]]]></description>
		<link>http://rochellemoulton.com/unforgettable-blog/honey-im-your-cook-not-your-doctor</link>
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		<title>Market Like A Kardashian?</title>
		<description><![CDATA[The Kardashians are quite possibly the most annoying, superficial and self-absorbed clan (and brand) on the planet. Being called “the Kardashian of your industry” is probably not a compliment. And yet. Most of us have highly successful Kardashianesque competitors. Brash, cocky, and convinced they have been annointed by their followers, they promote themselves and their [...]]]></description>
		<link>http://rochellemoulton.com/unforgettable-blog/market-like-a-kardashian</link>
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		<title>2012: Be Unforgettable</title>
		<description><![CDATA[It’s a brand-spanking new year. So how about, instead of yet another resolution you’ll forget by the end of January, you make a plan to propel yourself into “unforgettable” territory. 2012 style. As you consider your marketing and selling efforts this year, think: personalized experience, authenticity and a call to emotion. Your clients (along with [...]]]></description>
		<link>http://rochellemoulton.com/unforgettable-blog/2012-be-unforgettable</link>
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		<title>Peace</title>
		<description><![CDATA[May the holidays and the New Year bring peace to you and your special corner of the world. Thank you for spending your time to read, consider and comment on my musings. I learn from you every day and am deeply grateful for your lively participation and generous spirit. Wishing you all the joy and [...]]]></description>
		<link>http://rochellemoulton.com/unforgettable-blog/peace</link>
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		<title>Beware The Poseur</title>
		<description><![CDATA[Sometimes, lurking behind a charming façade is a poseur. You’ve met him: the slick-talker who pairs precious little smarts with an outsized ego. In Texas, that guy is “all hat, no cattle”. You're savvy enough to spot the type quickly and ignore or neutralize him. But what if he is your competition? Start with this: [...]]]></description>
		<link>http://rochellemoulton.com/unforgettable-blog/beware-the-poseur</link>
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		<title>&#8220;I Have Confidence&#8221;</title>
		<description><![CDATA[You might remember a young Maria (Julie Andrews) singing this song to fortify herself as she left the convent to care for seven motherless children. Her Mother Superior could see that Maria wasn’t a good fit for convent life and had pushed her to her destiny. But what about the rest of us? Confidence can [...]]]></description>
		<link>http://rochellemoulton.com/unforgettable-blog/i-have-confidence</link>
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