- Loading Quotes...
TAGSart authenticity big idea branding client relationships communication competition confidence content copywriting courage creativity crowdsourcing design energy fees gratitude growth inspiration leadership managing manifesto marketing mastery media mentor niche personal brand personal marketing personality branding photos publishing revenue risk Rochelle TV selling social media speaking teamwork tribe-building trust twitter values white space writing
Category Archives: values
One of my great joys is midwifing my clients’ greatest work out into the world. Each of them serves their audience in a unique way, building connections, amassing a tribe around a shared central theme. They are making a living … Continue reading
What happens when a Yankee and a Texan marry? Well in my own case, I inherited a bunch of southern family. I’ve learned to say “y’all” and “bless her heart”. The family tree includes Crutch and Buck, Bubba (seriously), Uncle … Continue reading
Sometimes, it’s just time to say good-bye. When—and how—to do it right.
What are you willing to be ridiculously reliable for?
Sometimes, it really is all about respect. Case in point: NBC missed the cultural significance of observing a 9/11 moment of silence in favor of a Kardashian yakking about cosmetic surgery. Viewers (and non-viewers) for whom 9/11 marks a special … Continue reading
The dust-up between Southern cooking maven Paula Deen and bad boy chef Anthony Bourdain boils down to this: what is your core brand promise? In announcing her Type 2 diabetes, Paula had two ways to go: she could say “Honey, … Continue reading
It’s the week of (American) Thanksgiving. Soon we’ll be eating turkey, watching football and arguing politics with our nearest and dearest. And hopefully we’ll stop and give thanks for all that we have. I’d like to suggest a special addition … Continue reading
Rupert Murdoch brings us the latest example of what happens when you ignore the dark side of your brand. Synopsis: A The News of The World tabloid reporter hacked into the cell phone of a 13-year old murder victim, after … Continue reading
I attended a delightful dinner party co-hosted by a highly experienced consumer market researcher. Listening to him was a mini master class in truth seeking and truth telling. No shrinking violet, Bob built his reputation on listening to everyday consumers … Continue reading