Have you noticed anything different this year in the hype week leading up to the Super Bowl? The commercials are being aired before the game!

Tradition dictates shock and awe. We don’t break during commercials, but wait eagerly instead—what will the chimps and talking babies do this year? Or, we’re captured by grandeur or deep emotion, like the “Imported by Chrysler” campaign.

Shock and awe (done well) sells. Chrysler 200 shopping on Edmunds.com spiked 1619% right after the 2011 game. And led to a record annual sales increase for a U.S. carmaker.

Emotion sells. Marketers since Mad Men know this: people buy based on how you make them feel.

Add social media to the mix and the question becomes: how do I inspire someone to watch my video or read my take on an issue AND pass it on to someone else?

Turns out it’s easier than you might think. According to researcher Jonah Berger, author of this Wall Street Journal article, the key is triggering the most arousing emotions, such as awe, fear, even anger. “We don't want to share facts—we want to share feelings”.

"Well done is better than well said." - Benjamin Franklin “

In consulting (and law and finance), “well said” is important. Well said wins you cases, assignments and awards. Well said compels the right people to want more. Well said is a critical skill.

But well said is only the beginning.

Professional advisors have been slow to the Twitter party. Serious authors and bloggers are there, but the rest? Not so much.

Is Twitter a good platform for you? Maybe. It’s worth taking a strategic—and practical—look before dismissing it as trivial.

There are some great reasons to tweet—and some equally great reasons not to.

Professional advisors are a unique class of bloggers. We essentially sell advice for a living. We (rarely) make money from advertising, nor do we really want to. Blogs for advisors are often a distribution channel for thought leadership and—done well—a piece of our sales funnel. So the big question is: to blog or not to blog?

I’ve assembled a list of the top 5 reasons for both. Take a look and share your additions, deletions and comments.

Top 5 Reasons To Blog

You've got a clear point of view. As an advisor, you should have a clear, compelling POV to serve as your blog's organizing theme. Every post relates in some way to your core beliefs about how your clients can be successful.