Lady Gaga got it right: “You’re on the right track baby, you were born this way.”

She has raised integrity branding to an art form—by being exquisitely attuned to who she is, the music and costumes she wants to create, how her big idea serves the world and the “little monsters” who are drawn to her.

Ready to channel yourself some Gaga?

Start with this: what lights you up? Not necessarily what clients demand of you or what has made you gobs of dough, but what gets you so jazzed you can’t wait to get to work.

How many reminders did you receive last week to Spring forward? Yes, turn your clocks ahead, but why not also take the message as a personal call to action?

Spring forward.

Take a leap in the right direction. In the modern age, leaping is easier than ever. If you need a little inspiration, look at the Kony 2012 video which snagged over 65 million views at last count.

Let their success challenge you to dream on a grander scale.

It’s that time again (Spring comes early here). Our thoughts turn to lightening up and cleaning out.

Apparently, professionals are no exception. Last week, I received more than a few requests to react to on-line personal marketing. From those just dipping a toe into social media to sophisticated pros looking for a fresh perspective.

Some of what came across my virtual desk:

A self-proclaimed social media consultant. Unfortunately, she had a Twitter following of five and a sum total of three posts, all political rants. Her Facebook page gave the same impression.

Have you noticed anything different this year in the hype week leading up to the Super Bowl? The commercials are being aired before the game!

Tradition dictates shock and awe. We don’t break during commercials, but wait eagerly instead—what will the chimps and talking babies do this year? Or, we’re captured by grandeur or deep emotion, like the “Imported by Chrysler” campaign.

Shock and awe (done well) sells. Chrysler 200 shopping on Edmunds.com spiked 1619% right after the 2011 game. And led to a record annual sales increase for a U.S. carmaker.

With proper credit to the brilliant Larry Smith—who continues to inspire with his Six-Word Memoir project—I offer you a challenge.

Boil down your personal brand to six words. Or less.

To spur your thinking, begin with your life philosophy, how you view the world. Your brand lies within.

Here are some personal favorites from a few more well-known contributors: