Elections—especially the big ones—always seem to contain some vestiges of high school. Will the winner be the guy with the flashiest smile or the girl with the quickest wit? What will tip the scales—looks, brains, athletic prowess?
Or is it, as Galinda sang in “Wicked”, “all about popular”?:
“It’s not about aptitude
It’s the way you’re viewed
So it’s very shrewd to be
Very very popular”?
Being “popular” can put you in line for the big prizes, but you’ll never come close—much less win—without backing it up. Without real vision and substance.
Welcome to authentic personal branding.
We’re not talking high school here. Popular in this space (with apologies to Galinda) is being well-known, unforgettable even, for your truest, one-of-a-kind combination of talents, passions, compelling vision and service. Service to your community, your audience, your tribe.
Being popular then isn’t about how many Twitter followers you have or Facebook likes you snag. It’s about how you make your posse feel.
So go ahead. Kiss a few babies if that’s what jazzes you. But don’t let it distract you from what really moves the needle—connecting with your people on issues that matter.
And vote. Make sure to vote.