Last week at a pre-Oscar party, I had a delightful treat: a chat with Jack Carter, comedian extraordinaire.

After listening to what he’s been up to lately (and, I admit it, being completely charmed), it struck me that he embodies the definition of an enduring brand.

Jack remains relevant. He turns 89 this year and kept up a lively conversation on his current projects—The Ren and Stimpy Show and The Family Guy. When travel to do live shows became a bit much, he found himself a new TV audience—from Parks and Recreation to Desperate Housewives to Nickelodeon’s iCarly. He has a nose (and probably a very good agent) for what’s current and fits his brand.

It’s that time again (Spring comes early here). Our thoughts turn to lightening up and cleaning out.

Apparently, professionals are no exception. Last week, I received more than a few requests to react to on-line personal marketing. From those just dipping a toe into social media to sophisticated pros looking for a fresh perspective.

Some of what came across my virtual desk:

A self-proclaimed social media consultant. Unfortunately, she had a Twitter following of five and a sum total of three posts, all political rants. Her Facebook page gave the same impression.

Plenty. Your identity, your working DNA, your message to the world.

Maybe you want to become a 1-name icon in your specialty—Gaga, Adele, Mariah, Whitney (RIP). Or you want to have your big idea take flight and spread. Fast.

How you say it matters.

Have you noticed anything different this year in the hype week leading up to the Super Bowl? The commercials are being aired before the game!

Tradition dictates shock and awe. We don’t break during commercials, but wait eagerly instead—what will the chimps and talking babies do this year? Or, we’re captured by grandeur or deep emotion, like the “Imported by Chrysler” campaign.

Shock and awe (done well) sells. Chrysler 200 shopping on Edmunds.com spiked 1619% right after the 2011 game. And led to a record annual sales increase for a U.S. carmaker.