Monthly Archives: January 2011

The Art Of Persistence

The Art of Persistence How do you strike the right balance in pursuing new clients? You know, that fine line between ignoring them and crossing over into stalker territory… A lot depends on your intentions. Do you work with a … Continue reading

Lather. Rinse. Repeat.

You may know the story of the adman who figured out how to sell twice as much shampoo: he added one word to the label. Lather. Rinse. Repeat. Or when Alka-Seltzer changed their packaging: they simply removed the separator between … Continue reading

Risky Business

Taking risks is serious business. Whether you’re gunning for your dream client or taking on the elephant of your industry, choosing the right risks propels you farther, faster. How do you decide which risks are worth taking? With advance apologies … Continue reading

Bark AND Bite

Eliminating “weasel words” sparked an interesting discussion: How do we replace the weasel? The key is using words that have bark AND bite for your brand. It’s not one-size-fits-all—each of us has a different “voice” and it’s important to choose … Continue reading

The Power of One

The year is brand-spanking new. And you’ve probably already made a list of resolutions for 2011. If you’re like most folks though, by say mid-January, you’ll have stopped, forgotten, moved to other things. So forget resolutions. In fact, try banning … Continue reading